My advice to Crytek is they should be pushing this Crysis 3 trailer, and other future ones to the X-BOX 360 Market and Playstation Store for download.

Excessive marketing -> Game becomes overhyped -> When it comes out everyone cries that it sucks

Or it prepares people for a game to buy instead of not hearing anything at all about it, or not being familiar with the Crysis franchise

i think a good marketing strategy would be to make DLC free/very cheap and put it in normal rotation.
at this point theres no reason not too.
they should also release a patch, even if it was one just to make the dedication pop for everyone.

if they did i reckon alot of the players that left would come back.
it would be a big boost for the community.

you mean like the fake marketing they did last year? Showing trailers with fake gameplay and fake graphics? Making a marketing campange with Nvidia and the new GTX560ti that will have crysis2 packed with it so you can enjoy the latest in DX11. I remember this campagne on the internet and saw all these kickass trailer.

The game it self was totally different, didnt had the same look and feel like the trailers, DX11 was no where to be found.

Marketing is expensive.

starting too early doesn't necessarily guarantee more sales. It does however guarantee a massive bill.

On a niche game, with a relatively small consumer base, would YOU put several millions into advertising it a year before release?.. hell, of course you would. You're the one with the retarded idea.

I think they should do some sort of crysis 2 and internet based alternative reality game, these are very good for generating cheep hype. Portal 2 had it, and most people liked it. And crytek could just not repeat the same mistakes Valve did. (a pretty long list) I would never consider it "the best game ever", it's qualities were over hyped, but it is this exact hype that creates popularity.
The last air bender movie was definitely hyped up among the casual moviegoers, and as a result, the movie was a large success, completely ignoring the fact that the fans of the original series were very unsatisfied.

My point is marketing will always help the game look better, and you'll have more time to explain the changes made in this game from the previous one, and in effect advertise them. Crysis 2 was different from Crysis 1, yes. But, since no one said "working as intended" for every largely different feature, people though that it was forcefully dumbed down.
I mean, look at Apple, and imagine if they had not explained why the iphone had no buttons, people would mark it as expensive trash (:rolleyes:), and their opinion would spread like a disease.

Marketing is expensive, but lets get back to my main point here, releasing the trailer on 360 market and PSN store for free download. I don't think that would break Crytek's bank. Crysis 2 was unknown to so many people, it was sad when I would ask people online if they had seen the trailer for Crysis 2 prior to it's release. People thought I was talking about Time Crisis the arcade game :(


With response to the ooooooooooooo guy up top, I couldn't agree more, I wish they did take the DLC discount it or give it away for free and put it in the normal map rotation, this wont happen, Crytek is not going to put one more penny into Crysis 2. The patch would be awesome, but again it's not going to happen. Did you guys hear that companies like Microsoft and Sony charge around 30,000 US dollars to release a patch update? This alone kills a Development budget. Companies like Microsoft and Sony need to stop charging this outrageous fees just for Dev's to keep their product in tip top shape. So far, as of May 6th 2012, Call of Duty Modern Warfare 3 has had 12 patches, and is the highest selling game ever. It's unlikely that unless EA really gets behind Crytek this time we will only get a small handful of patches again.

EA needs to get off of the BF3 bandwagon, and stop serving the Military Industrial Complex, and get behind an IP that has some actual originality and creativity like Crysis. Finally I'm gonna end my rant with this, Crysis 2 on console was a million times better than Battlefield 3 for console. Yes Crysis 2 had it's bugs on Multiplayer, and the graphics were not even close to what they were on the PC, but the game play for the most part was the same. I think PC you can have up to 8 players on a team? Console is 6 in Crysis 2. But in Battlefield 3 PC it was 64 players online, for console they had to cut it down to 24, 12 on each team. So Now it's just people running for minutes on end looking for someone to kill. I'd just like to see more support for an IP like Crysis. - End of rant

So.. where does this tie in to advertising a year ahead of release? You could get the same result within a few months of release for less money.


Or, developers could make sure they released finished games instead. You're ignoring the more obvious solution.


CoD sells better. The more profit you make (which, let's face it has to be massive seeing as they've been running the same game for 5 years) the less it effectively costs you to keep the product 'in shape' and keep your loyal customers happy until you release the same game again next year.


Didn't BF3 sell something like 10million copies? Money talks. Even BF3's massive marketing budget wouldn't have made Crysis 2 sell that many copies.

And as far as you go on about Crysis 2 being better than BF3 on console, I know many who disagree; as well as, y'know, the general playerbase. BF3 can't simply be laid down to how few players it had, it had MUCH more to it than Crysis 2; the latter's multiplayer seeming like a frankly lazy attempt at copying the model of an already successful series.

Crysis 3's sales will come down to how good the game is, and more importantly, how different it is from the more established games already successful in the market. If you're a CoD fan, and can only afford one of the two games, in the absence of anything particularly outstanding from Crytek, you're obviously going to stick with CoD; a game which, for all its faults, has continued support and a multiplayer which will never run low on people.