I do alot of watercooling and upgrading so over the past year I have reinstalled from scratch many times. I go to install and enter my code in and it says "the activation limit for this serial number has been exceeded". I visit the support site and it says

Password Reset Emails are Temporarily Down
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Updated: 9/12/2012<<<<<<<<<<<<<
Currently we are experiencing an issue where emails for password reset requests are not being received in a timely manner. We are aware of this issue and are investigating so that we can resolve this as soon as possible.

We appreciate your patience as we continue to track down and resolve this issue. We will keep you posted once this has been resolved.

You bunch of dumb M***********. How lame is this **** to own a 60$ game and support the developers and not be able to play the f****** game!

F*** you EA.